Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
At Trusting News, we identify things news audiences don’t understand about how journalism works and use engagement and transparency strategies to rebuild trust. We look for opportunities to demonstrate credibility by explaining news processes, coverage goals and journalism ethics.
Start earning trust
Not sure where to begin? See how we can help your newsroom take steps to earn your users’ trust.
Trust 101 course
Trust Tips newsletter
Sign up to receive a weekly trust tip in your inbox, and see what we’ve written about so far.
NEW! Dimensions of Difference guide
This new guide is designed to support newsrooms in creating better, more reflective content by helping journalists identify, understand and talk about their own differences internally.
Learn more and see the full guide here.
Trusting News on Medium
Read our latest posts and engagement on Medium
Take special care with coverage of police violence and protests
About our process: In putting together this post, we pulled from resources we’ve published, added wisdom shared by journalists and addres...
Jan 30, 2023 / Read More
How Back Pocket Media is helping newsrooms build trust through storytelling events
The following post was written by Tay Glass, a Senior Producer at Back Pocket Media.
Jan 26, 2023 / Read More